Organic Farming NZ

A you tube video of Avalon farming systems and how a NZ farmer decided to go organic. The premium he is able to charge on his stock where the potential demand for organic products made sense. With organic overseas products a 48 billion dollar market growing at 20-30% per year potential per year.

The initial focus on setting up the organic farm was on removing  drenching. This was achieved over a number of years by selective breeding and creating a multi-resistant animal.

A lot of the focus then turned to the soil and how to unlock nutrients tied up in the soil. Making the most of soils through unlocking minerals.

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Why is it the Organic way for you?

bigstock-Abstract-Background-15900605Is it about your health, the environment, or just a better way to be.

For the producers of organic goods and products, is it their love of the environment, creating the healthiest food, or just a way to make an extra dollar? Another marketing campaign.

Does it really matter the intention behind a business going organic?

I think it does. You can see many products stamped organic and sure don’t get me wrong it’s great, but it’s not the same as someone or a group of people passionate about organic food.

There is something about someone who makes or grows their own organic produce or products with love.
It’s the people behind the product that makes it feel so special.

It’s the organic farmer who does it for the love of the land he works with. It’s the NZ food product you know someone is so passionate about, like a reflection of their own lives, in a little packet of organic food. Sometimes it’s like I am just eating something made from people that have the same values outlook and life, with a just a whole lot more skill than I have and here it is all in the simplicity of this beautiful organic food.

There is organic food, and then there are the NZ’ers who love everything about being organic. It’s more than just passion about food, more than just health, and more the just the environment. It’s how they live their life and the values they live their by, and I when I take a bite I get to share that with them.

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Organics and NZ Branding of Quality Foods

organic-food-brands-nzWhile whole fresh fruits and vegetables make up the bulk of organic sales. Their use in manufactured products have been a boon for some overseas brands. While imported brands to NZ such as Pukka Teas or Pana chocolates  trade well and  show a premium organic brand has world wide  export potential.

With a strong organic sector, NZ lags behind in converting organically grown produce into premium branding of organics foods. Some kiwi companies however are taking on the challenge. Little Bird Organics & Pure Coco both NZ Health food brands  focusing on creating quality organic products

Little bird started off  as a popular organic cafe and now their organic foods are found in many retailers in NZ. Pure Coco NZ while importing a lot of its organic ingredients, prides itself on its ability for quality control ensuring its brand sells only quality organic ingredients.



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