Is it about your health, the environment, or just a better way to be.
For the producers of organic goods and products, is it their love of the environment, creating the healthiest food, or just a way to make an extra dollar? Another marketing campaign.
Does it really matter the intention behind a business going organic?
I think it does. You can see many products stamped organic and sure don’t get me wrong it’s great, but it’s not the same as someone or a group of people passionate about organic food.
There is something about someone who makes or grows their own organic produce or products with love.
It’s the people behind the product that makes it feel so special.
It’s the organic farmer who does it for the love of the land he works with. It’s the NZ food product you know someone is so passionate about, like a reflection of their own lives, in a little packet of organic food. Sometimes it’s like I am just eating something made from people that have the same values outlook and life, with a just a whole lot more skill than I have and here it is all in the simplicity of this beautiful organic food.
There is organic food, and then there are the NZ’ers who love everything about being organic. It’s more than just passion about food, more than just health, and more the just the environment. It’s how they live their life and the values they live their by, and I when I take a bite I get to share that with them.